Alexa Chung for Longchamp

The Short Fashionista

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Alexa and Longchamp. How great of a partnership does that sound? Once again, miss Chung has been chosen as the face of a huge fashion brand. This time, it’s one of my favourites! Longchamp has chosen the television presenter and model to front their spring/summer 2014 and autumn/winter 2014 campaigns. She follows in the footsteps of Kate Moss and Coco Rocha, who also modelled for past campaigns. Rumour has it that Alexa’s relationship with Longchamp started after meeting its international communications director, Marie-Sabine Leclercq, at a dj’ing gig at the brand’s London flagship opening. The campaign, in which Alexa models the new Escales collection, was shot by Max Vadukul last month in St. Tropez.

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