Fashion Week – is it more than just hype? With major marketing efforts and fashion companies focusing on digital experience, reports show an increase in consumer viewership in the last two seasons alone. So what do the big name companies and startups do in order to enhance B2C experience when only a select few can be front row at Mercedes Benz Fashion Week? I attended a discussion panel, Software Meets Fashion, to get more insight on this topic.
Hosted by NYSE (a meetup of software engineers), Software Meets Fashion panelists line up included: Michael O’Brien, Senior Technology Manager at Conde Nast, Michael Bryzek, Founder and CTO of Gilt Groupe, and Bryn McCoy, Co-Founder and CTO of CitizenMade.
Michael O’Brien shared insights on how Style.com has evolved from it’s initial launch to currently presenting instant fashion shows in an effort to increase consumer viewership. Style.com started live streaming videos and photos…
View original post 360 more words